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Tim Burton signs with Shockwave

Director of 'Batman' and 'Nightmare Before Christmas' plans to make original animation, including a character called 'Stain Boy.'

By Reuters
January 28, 2000 5:30 AM PT

SAN FRANCISCO -- Tim Burton, the director of dark, edgy films like "Edward Scissorhands" and "Beetlejuice," has signed a pact with Shockwave.com, the entertainment site of software developer Macromedia Inc., to develop original animation.

Burton will license and create characters for Shockwave.com, and he will retain full artistic control over the characters and properties he licenses and creates. One animated character set to appear on the site is "Stain Boy," a character from Burton's 1997 book, "The Melancholy Death of Oyster Boy and Other Stories."

"He can't fly around tall buildings, or outrun a speeding train, the only talent he seems to have is to leave a nasty stain," wrote Burton in a poem called "Stain Boy," in the book.

Debuts this spring

Burton will create 26 original episodes of a new series based on the Stain Boy character, which will debut this spring.

"It's another example of the leading storytellers and creators of our society using the Internet," said Rob Burgess, chairman and chief executive of Macromedia (Nasdaq: MACR) in San Francisco.

Last month, Shockwave.com announced that it signed the makers of the hit TV show "South Park," Trey Parker and Matt Stone, to create original content for the site.

Parker and Stone will develop 39 two- and five-minute animated short programs for Shockwave.com, with the first ones set to debut this March.

Macromedia and Burton plan to make the announcement about their agreement on Friday at the Sundance Film Festival in Park City, Utah.

Uses Flash Player

The Burton-created characters and short features will be able to be viewed for free using Macromedia's Flash Player, which now has an installed base of over 200 million worldwide. Burton will use Flash, which Macromedia said is the most widely distributed software on the Web, to create his animations.

Shockwave.com, which was started up as a separate unit of Macromedia last summer, now has about 11 million members. On Thursday, when Macromedia reported better-than-expected third-quarter earnings, it also said Shockwave.com had $3.5 million in revenues in the quarter, mostly from advertising.

Shockwave.com said it worked with the Hollywood artists' agency, the William Morris Agency, to sign up Burton.

Burton's move to the Internet is the latest in a wave of Hollywood talent creating content specifically for the Web.

On Thursday, Icebox.com, a startup animation studio, announced that it will launch an entertainment Web site in the first quarter of this year, with animated programming.

Icebox.com will have animated content from Pam Brady, a co-writer of "South Park, Bigger, Longer and Uncut"; Larry David, the co-creator of "Seinfeld"; John Collier, co-founder of Icebox and co-executive producer of "King of the Hill"; and many others.

Icebox.com is one of a group of startup companies coming out of a Santa Monica, Calif.-based incubator that grows new companies, called eCompanies, which includes EarthLink Network Inc. founder Sky Dayton as one of its co-founders.

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