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Mr. Rodgers Neighborhood

Mister Rogers' beautiful day online - By Bruce Schwartz, 
June 1999 - USA TODAY © 1999

Cyberspace often is painted as a foreboding world with dark alleys and dangerous streets. But to at least one man, it can always be a beautiful day in the neighborhood.

"I'm just sending an e-mail postcard from our site to my sister, and I'm hoping that it's going through," Fred Rogers is saying. "Her name is Elaine. We have these cards you can make, so I sent her one that has Lady Elaine Fairchilde," a character from the neighborhood.

Like a lot of parents today, Rogers is far less tech-savvy than the hundreds of thousands of kids who follow the comforting comings and goings on PBS' eternal   Mister Rogers' Neighborhood.

But he perseveres. Right now, he's trying his hand at the show's just-revamped Web site at www.pbs.org/rogers.

"I think it's wonderful how the children are teaching us these days," he says.

The site is as warm and fuzzy as a cardigan, as kid-friendly as the Neighborhood of Make-Believe. A door flips open, a trolley whistles a greeting, Picture Picture says "hi." Click here for a fun fact about his sweaters, there for a show-and-tell craft project.

Kids can make up stories to send to friends, post messages and sing along with the show's trademark songs.

And "Remember When" walks visitors through pictures of Fred McFeely Rogers' life, from his childhood in Latrobe, Pa., where he was born in 1928, to his 1998 lifetime achievement Emmy.

"I was thinking about my mother, who rode a horse to school, and she lived to see somebody walk on the moon. It's just amazing what human beings can do when they want to -- for good or ill."

He views the Net in the same light. "I got into (TV) because I didn't like it and there's a lot I still don't like about it, a lot of things that I feel pull people away from each other. But there are a lot of things that do just the opposite and I think that the Internet can do that as well.

"We offer on the Neighborhood a smorgasbord of ways for people to say who they are and how they feel, and they could do that through the Internet, too. That part of it's wonderful."

For parents, whether their children are watching TV, listening to music or sitting in a movie theater, the basics have always remained the same: Make sure your children know they are part of your family and know the standards your family lives by. "That can be very comforting for a child, to know that he or she is part of a family and what that family stands for."

And don't forget to switch it all off -- TV, radio and PC -- often. "I'm big on silence."

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