The LMI Study Part I - Event Projections
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[EXECUTIVE SUMMARY]
[PUBLIC SURVEY]
[EVENT PROJECTIONS]
[FEATURE & AMENITIES]
Event Projections
Based on the findings of the user surveys, market research and LMI's experience
in the management and operation of similar facilities, the event activity at Okaloosa
County Conference Center should average approximately 319 events annually with an average
attendance of approximately 291,000 patrons. This level of event activity will typically
require two to three years to reach a sustained level of event activity.
Critically important to building and maintaining a full calendar of event
activity at the Conference Center will be the ability to meet the needs and expectations
of patrons and users and generate repeat business. To successfully accomplish this goal,
the Conference Center staff must be focused on customer service, the Conference Center
must be maintained in a first class condition, food and beverage service must offer
excellent quality and value and the facility staff needs to be aware of changes in client
needs and desires and respond promptly to theses changes.
| EVENT TYPE |
EVENT |
ATTENDANCE |
| CONVENTIONS |
18 |
43,200 |
| TRADE SHOWS |
4 |
19,200 |
| MEETINGS AND SEMINARS |
100 |
10,000 |
| CONSUMER SHOWS |
10 |
72,000 |
| BANQUET |
70 |
56,000 |
| CORPORATE |
10 |
1,000 |
| CONCERT/FESTIVAL |
7 |
14,000 |
| FAMILY SHOWS |
6 |
18,000 |
| SPORTS |
2 |
4,500 |
| PERFORMING ARTS |
17 |
43,200 |
| COMMUNITY |
25 |
5,000 |
| OTHER |
50 |
5,000 |
| TOTAL |
319 |
291,100 |
Conference Center Program
After establishing the projected event activity for the Conference Center, the
next step in the development of the Business Plan was to create the facility program. The
purpose of the program is to establish the overall square footage of the facility and to
identify the Center's major features, amenities and components. The table on the right
identifies the major program components for the Conference Center and the estimated gross
square footage for each component. The schematic diagrams on the following pages
illustrate the relationship of major program elements and the versatility needed to
accommodate a variety of event activity.
Not included in the program but shown on the schematic drawings are the
Conference Theatre and Terrace Outdoor Meeting Area. These spaces are not required but
should be considered if funds become available for their construction.
A summary of facility features and amenities as well as various set-up diagrams
follow. A detailed facility program can be found in Section 2.
| SUMMARY OF SPACES |
TOTAL SQUARE FEET |
| EXHIBIT HALL |
27,000 |
| LOBBY PREFUNCTION |
9,600 |
| MEETING ROOMS |
19,600 |
| ADMINISTRATIVE OFFICE |
1,505 |
| OPERATIONS |
9,066 |
| DRESSING ROOMS & USER FACILITIES |
1,900 |
| BOX OFFICE |
600 |
| FOOD SERVICE |
3,888 |
| MECHANICAL/ELECTRICAL, CIRCULATION |
14,631 |
| TOTAL SQUARE FOOTAGE |
87,790 |
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CONFERENCE CENTER/BED TAX
REFERENDUM PETITION
1 · 2 · 3 · 4
[EXECUTIVE SUMMARY]
[PUBLIC SURVEY]
[EVENT PROJECTIONS]
[FEATURE & AMENITIES]
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